Motto/ slogan

" Beat the Clock!  "

This implies it’s all about improving your time/records. Beating your personal best time regardless of your position in a race is the primary goal, winning a race is the icing on the cake.
Working towards beating/improving your personal best times is the basis for “goal setting” which is essential in the life of a competitive swimmer.
Therefore, at SAILFISH Swim Club “it’s a race against time” not the swimmers in the next lanes.